THE COMPANY

Magma Luxury, a company from the heart of Sicily, is recognized in the luxury sector for its innovation and the uniqueness of its jewelry. Supported by a patent that combines the robustness of Etna's lava stone with the elegance of diamonds, precious stones, and metals like gold and platinum, the jewelry maintains the natural strength of the lava stone while enhancing its intrinsic beauty.

Each creation in the collections represents a work of art that celebrates the power of nature and the elegance of precious materials. Precious metals, high-quality diamonds, and selected gemstones are masterfully used to create jewelry that shines with a unique light.

Handcrafted with artisanal attention, each piece is one of a kind. With Magma Luxury, you find not just a piece of jewelry but a symbol of engineering and art, where the harmonious fusion of innovative and traditional materials results in high-fashion creations destined to endure over time.

MAGMA LUXURY FOR THE FESTINO: "ROSALIA: STRENGTH OF THE EARTH, GRACE OF THE SKY" PROJECT

The project "Rosalia: Strength of the Earth, Grace of the Sky" aims to create a unique piece of jewelry inspired by Santa Rosalia to celebrate the 400th anniversary of Palermo's liberation from the plague. Magma Luxury, with its artisanal excellence, seeks to pay homage to Sicilian history and culture. Using Etna's lava stone, a symbol of the strength and beauty of our land, this jewelry piece will be a tribute to Santa Rosalia, representing resilience and hope.

The project goals include promoting the history of Santa Rosalia, using local materials to support the Sicilian economy, and creating a product of high quality and authenticity. Innovation and tradition merge through the use of modern technologies such as QR codes and interactive landing pages, offering a unique experience to customers. The exclusive packaging will further enrich the experience, providing detailed information about the history and creation process of the jewelry.

The project embraces circular economy practices, recovering and reusing lava stone to reduce environmental impact. Educating consumers about the sustainability of the materials used and ensuring production processes that meet environmental standards are priorities. Magma Luxury aims to create a unique piece of jewelry that acts as an ambassador of Sicilian culture, contributing to the global recognition of local artisanal craftsmanship.